Volume discounts are one of the most effective ways to increase your average order value (AOV) and encourage bulk purchases. Whether you’re selling apparel, electronics, or consumables, offering customers a price break on higher quantities can drive sales while protecting your margins.

In this guide, we’ll walk you through how to set up volume discounts effectively, ensuring you maximize revenue without undervaluing your products.

What Are Volume Discounts?

A volume discount provides tiered pricing based on the quantity a customer purchases. The more they buy, the more they save.

For example:

  • Buy 3, Get 10% Off
  • Buy 5, Get 20% Off
  • Buy 10, Get 50% Off

These discounts incentivize larger purchases while keeping per-unit profitability intact.

Why Use Volume Discounts?

✅ Boost Order Value: Customers spend more to unlock higher discounts.

✅ Encourage Bulk Buying: Perfect for products people buy in multiples (T-shirts, supplements, accessories).

✅ Move Inventory Faster: Great for clearing out excess stock.

Advanced Volume Discounts with Endless Discount Options

For stackable, rule-based, and highly customizable volume discounts, merchants turn to Endless Discount Options. It provides:

✔️ Multiple Discount Tiers: Different % off based on quantity thresholds

✔️ Stackable Discounts: Combine with other offers

✔️ Customer-Specific Pricing: VIP, first-time buyers, etc.

✔️ Product & Cart Rules: Discounts based on total cart value or item category

Example Volume Discount Setup

  • Buy 1-3 items → Get 10% Off
  • Buy 4-5 items → Get 20% Off
  • Buy 5+ items → Get 30% Off

Merchants can customize conditions:

✅ Apply discounts to specific products or collections and many more.
✅ Offer volume discounts only to logged-in customers

✅ Set minimum cart subtotal requirements

Best Practices for Volume Discounts

🚀 Test Different Tiers: Find the best discount structure for your margins

🚀 Highlight Savings: Display discount savings on the product page

🚀 Use Psychological Pricing: Offer a fixed price per set (e.g., Buy 3 T-shirts for ₹999)

🚀 Promote the Offer: Feature volume discounts in pop-ups and banners

Final Thoughts

Volume discounts are powerful tools to increase revenue, but Shopify’s built-in system has major limitations. If you want fully customizable, stackable, and advanced volume discounts, Endless Discount Options is one of the best solution.

Start optimizing your pricing today and see the impact on your AOV and conversion rates!