set prop1(name) {
  console.log('Hey there!');
}

Object.defineProperty(obj, 'prop1', {
  value: 'secret',
  writable: true,
  configurable: true,
  enumerable: true
});

This call overwrites the prop1 accessor property with a data property. That means the setter is gone.

Now obj.prop1 is just a string "secret" (and later "hello"), so assigning a new value simply sets the value — no function is called.

In addition, Object.defineProperty() uses the [[DefineOwnProperty]] internal method, instead of [[Set]], so it does not invoke setters, even when the property is already present.