I recently came across an interview with Bobie Cayao, a crypto trader and marketing specialist who's been deep in the game since Bitcoin was still under a dollar. What struck me wasn’t just his background — but how grounded and real his take on Web3 startups is.

So if you're a developer or just crypto-curious and thinking of starting something in the space, here are some key takeaways that I think every builder should keep in mind:

🚫 Hype ≠ Product

Too many Web3 startups think a viral tweet and a slick landing page will carry them. Bobie’s take? “Hype fades — utility and fundamentals don’t.” You need something real. Solve an actual problem. And make sure your tokenomics aren’t just there to attract speculators — they should have purpose.

🧠 The Team is Everything

Ideas are cheap. Execution is hard. If you're putting together a team, ask yourself:
Can we actually build what we say we will?
Do we understand the tech and the market?
Are we ready to communicate transparently?
Having doxxed, experienced team members who ship consistently builds trust faster than any influencer campaign.

🧱 Infrastructure Is Everything

Whether you're building a chain, a protocol, or a tooling layer, developer experience and reliability are non-negotiable:
📚 Clear, well-structured documentation
⚙️ SDKs and APIs that are easy to work with
💬 Support that actually supports
If you're integrating with exchanges or other service providers, look for institutional-grade infrastructure.
👉 As example, WhiteBIT and Binance offer strong examples here — providing not only deep liquidity and stable APIs, but also enterprise-level custody solutions and robust compliance frameworks. These are crucial, especially if you’re building products that aim to scale beyond retail.

👥 Community First

In Web3, community isn’t a buzzword. It’s your lifeline. Projects with no real users or contributors rarely last — even with top-tier tech. Build with your users, talk to them, listen when they give feedback, and don’t ghost when things go sideways.

🧭 Don’t Let FOMO Drive Your Roadmap

Chasing trends will kill your startup faster than a bear market. Stay curious, sure. But stick to your vision. If something’s trending (like airdrops or restaking or whatever the new thing is), ask yourself: does this align with what we’re building?

Feel free to share in the comments or reach out — I’d love to hear about your approach, tech stack, and how you’re thinking about community and infrastructure.