Sustainability is the next challenge for IT teams: understand, anticipate and act on carbon footprint. But these KPIs are far from their day to day goals to get systems on-line and available for customers which matters for business.

When we first launched OxygenIT, our focus was crystal clear: build a GreenOps solution tailored for large enterprises. We knew these companies could benefit significantly from optimizing their cloud and datacenter usage—not just from a cost standpoint, but from a sustainability one as well.

But as we dug deeper into the day-to-day reality of IT teams, we realized something important: FinOps just wasn’t inspiring most people. Sure, saving costs is important for the business, but when your average engineer, DevOps contractor, or platform team member hears “save money for the boss,” it doesn’t exactly get them fired up.

Carbon, on the other hand, does

Reducing emissions is a goal that resonates across every level of an organization. It speaks to the shared values of our time—especially for the younger generation entering the workforce, who are not only asking for change, but expecting it. And they want to play a role.
That’s when we had our moment of clarity.

We realized that to truly drive behavioral change inside organizations, we needed to make carbon the new currency of IT performance. And that meant we had to go beyond the usual surface-level metrics.

We built OxygenIT to provide granular, real-time measurements of carbon impact across a wide spectrum of services—from traditional compute and storage to cloud-native architectures like containers, serverless functions, DbaaS, and beyond. No more static reports. No more abstract carbon calculators based on billing data. Real-time. Actionable. Comprehensive. And then came the market reality.

Two painful truths became clear:

The default reaction from IT leaders was: “Oh, another carbon calculator. You probably just pull in billing data or use some public reports from cloud providers.”

Many companies had already “checked the GreenOps box”—a small consulting gig here, an open-source script from 2020 there—but results were marginal, visibility was low, and business impact was unclear.

That’s when we realized the real challenge wasn’t technical. It was awareness. CIOs and CTOs knew they had to do something, but few truly understood the business case behind GreenOps. Fewer still had seen solutions capable of delivering real-time, actionable insights relevant to all tiers of their organization.

We needed to change that, that’s why I decided to go free.

By offering a free version of OxygenIT, anyone—from an IT sustainability lead in a Fortune 500, to a platform engineer in a fast-scaling startup, or even an independent techie passionate about climate—can get started in minutes. Connect to your cloud tenant of choice. See the data. Explore the impact. Reframe the conversation.

I’m convinced that radical transparency and accessibility are what this space needs. Especially today, when we’re all questioning our digital sovereignty and dependence on US cloud providers. GreenOps is not just about emissions—it’s about control, intelligence, and relevance.

So yes, we’re giving it away. Not because we’re naïve. But because we believe that once you see what’s possible, you’ll want more. And that’s when the real journey starts.

We are making GreenOps a leverage for IT efficiency and value.

Start free

Want to start? It’s free

If you’re curious to try it out, the free version of OxygenIT is live and ready. No sales call, no credit card. Just click, connect, and explore. Have a look to https://console.oxygenit.io/auth/start-free.