There’s something special about scrolling through a company’s blog and realizing… these people care. They’re not just building a product. They’re thinking deeply. They’re learning in public. They’re transparent when things break. They’re proud of their process.

That’s the kind of feeling I get every time I read Monzo’s engineering blog. It’s not just techy. It’s honest. Thoughtful. Real. And it made me wonder—why don’t more companies do this?

So here’s the case, plain and simple: your company—no matter how big or small—needs a blog.

And not just because “content marketing is good for SEO” (though it is). But because your blog can be the soul of your business, showing the world who you are, how you think, and what you care about.

Let me explain.

1. A Blog Builds Trust

People don’t just buy products. They buy into people. They follow stories. They root for progress.

When you write about the hard stuff—how your team fixed a production bug at 2am, or why you chose one approach over another—you let customers in. You’re not just a faceless company anymore. You’re human.

That trust? It compounds.

2. A Blog Helps People Find You

Let’s talk visibility.

Blog posts—real, useful, authentic ones—live forever. They show up in Google searches. They get shared. They start conversations. One post can bring in traffic, leads, and talent months or even years after you hit publish.

You don’t need to write clickbait or chase trends. Just write what you know. Share what you’re learning. The right people will find you.

3. A Blog Attracts the Right Talent

You know what the best engineers, designers, and marketers all have in common? They care about how things are built, not just what is built.

Your blog is a window into your company’s brain. It shows potential hires what kind of problems you solve, how your team communicates, and what kind of place they’d be joining.

It's like passive recruiting—but way more authentic.

4. Writing Makes You Smarter

This one might be my favorite.

When someone on your team writes about a technical challenge or a product decision, they’re forced to slow down. Think clearly. Get to the essence of the idea.

Writing is a forcing function for clarity. And it often sparks better internal conversations, too. Your blog becomes a reflection of your culture of thinking.

5. It’s Yours Forever

Social media platforms rise and fall. Algorithms change. But your blog is your own space. Your words. Your domain.

You can write about outages, product decisions, hiring philosophies, lessons learned, even team rituals. It becomes an archive of your journey—one that grows more valuable with time.

"But What Would We Even Write About?"

Glad you asked. Here’s a quick brainstorm:

  • How we fixed that one bug that broke everything
  • Why we rewrote our backend in Go
  • What we learned from launching too early (or too late)
  • How we do support as a small team
  • Our favorite tools (and why we use them)
  • What we’re reading as a team this month
  • The day everything went wrong—and what it taught us

Start small. Be honest. Keep it conversational. The best posts feel like a story told over coffee.

In Closing…

A blog isn’t a marketing tactic. It’s a mirror—a reflection of your thinking, your values, your progress.

It builds trust. It makes you discoverable. It attracts the people you want to work with. And most importantly, it reminds you—and your team—why you’re doing this in the first place.

So start writing, curious kids like I could get lot of help reading them.