Forget uniqueness. Do marketing first.
When I launched my idea — a simple SaaS for status pages — someone commented:
“You're building the same thing that already exists. Where’s the uniqueness?”
And honestly? That’s exactly why I decided to build it.
The market already exists. Paying customers already exist.
I’m not wasting time validating the idea — that part is already done by the competition.
What I’m validating is: Can I sell it? Can I make money from it?
That’s what really matters.
❌ Don’t build the product first.
There was a time when you could “build → launch → get traffic.”
That doesn’t work anymore. There's no more free organic traffic — not on mobile stores, not on the web.
Now, product-first is a trap.
You might build something nice and… crickets.
Instead:
✅ Start with marketing.
Before writing a single line of code, I:
- Built a landing page explaining what the idea is, and who it's for
- Defined pricing (based on competitors and positioning)
- Started driving traffic
- Measured how many leads I could get
- Learned if I could "sell" the idea, even without a working product
That’s the real funnel: find traffic → qualify leads → convert → check economics.
💡 What I’m really testing:
Not “does the idea have demand?”
It does — others are making money with it.
I’m testing:
- Can I attract and convert leads in this market?
- Can I acquire users profitably?
- Can I turn this into a sustainable business?
That’s the difference between a side project and an actual SaaS business.
🚫 Uniqueness is overrated.
In a big enough market, there's room for dozens of products.
Coding is easy now. What’s hard is getting attention and converting it into revenue.
Distribution > innovation
Marketing > features
If you can build a profitable funnel — traffic, conversions, retention — you win.
That’s what I’m focused on. The product is secondary — for now.
