We are soon launching a service-based tech startup and are currently deciding on our logo type. We're leaning towards either a Wordmark logo (just the company name in a stylized typeface) or a Pictorial logo (a symbol or icon). 🎨

We'd love to hear your thoughts and recommendations on:

  1. In your experience, which logo type (Wordmark or Pictorial) tends to be more effective for a modern tech startup? 🚀

  2. Which type is generally easier to make unique and memorable? 🤔

  3. Could you share some examples of successful logos (Wordmark or Pictorial) in the tech/design space that you find particularly effective? 💡

  4. What are the pros and cons of each type of logo from your experience? ⚖️

Your insights would be incredibly valuable as we finalize our branding. Thank you in advance! 🙏