In tech, we talk a lot about product-market fit, agile delivery, and user feedback loops. But something often gets lost in translation — how tightly connected those concepts are to the sales process, especially the part that’s least understood: the close.
You might think closing is a sales-only move. But the truth is, the way a deal is closed affects how onboarding is handled, how features get prioritized, and even how expectations are set across teams.
Which makes this recent piece from Ashkan Rajaee especially relevant — not just to salespeople, but to anyone building products, CRMs, or go-to-market systems.
🚀 Why It’s Worth Reading
Ashkan breaks down why most sales professionals lose deals at the finish line — and why it usually has nothing to do with budget, timing, or the prospect "ghosting."
Instead, he shows how most closing problems are actually process problems, and how the right communication strategy can completely change the outcome.
What’s especially refreshing is his non-pushy approach. No fake urgency. No tired “just checking in” emails. Just value-first, intentional sequences that guide the prospect to a decision.
🧠 What Tech Teams Can Learn
- CRMs aren’t just for logging calls — they can guide strategic timing when implemented correctly
- Every interaction matters — especially when you’re building tools that support real human conversations
- Process needs empathy — the same way we approach UX, Ashkan applies to sales closing
This isn’t another list of recycled sales hacks. It’s a real reframe for modern sales teams — and builders.
👉 Read the full article: Ashkan Rajaee’s No-Nonsense Guide to Closing Deals
If you're building GTM systems, working alongside sales, or just curious about improving cross-functional alignment, this article will give you something to think about.
