Despite being around for over two decades, WordPress remains one of the most dominant platforms for building websites — powering over 40% of all sites on the web.

And yet, in developer circles, it often gets unfairly dismissed as “just for bloggers” or “not technical enough.” The reality is far more nuanced.

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The Case for WordPress in Modern Web Development

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As a developer, you might favor Jamstack, React, or headless CMSs like Strapi or Sanity — and they all have their place. But when you’re working with clients who need:

A flexible CMS

Quick deployment

Scalability

Easy content management

A wide plugin ecosystem

WordPress checks all the boxes.

It’s not about using WordPress because it’s easier. It’s about using the right tool for the job.

🧠 What Sets Top WordPress Developers Apart?

Modern WordPress development isn’t just about installing themes and plugins. The top WordPress development companies use advanced techniques like:

Custom theme development (often using block-based editing)

Performance tuning for Core Web Vitals

Building scalable WooCommerce stores

API integrations for CRM, ERP, and other business tools

Security hardening and automated testing pipelines

If you're curious what that kind of high-level work looks like, here’s a curated list of some of the top WordPress development companies leading the charge in 2024.

**Why This Matters for Freelancers and Agencies

If you're building a dev business or freelance practice, WordPress gives you:

Recurring revenue opportunities (via maintenance, hosting, SEO)

A low learning curve with room to scale into complexity

A massive client base that already understands the platform

And with tools like ACF, CPT UI, Elementor, and custom REST endpoints, you can build pretty much anything — from lightweight landing pages to full-scale web apps.

Final Thoughts

WordPress isn’t dead. It’s evolving.

The community has matured, the tech stack is more flexible than ever, and when used right, it’s incredibly powerful. So before writing it off, take a look at how the best in the industry are pushing it to the next level.

Check out this list of the top WordPress development companies to see how it’s done.